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MUSIC NEWS: Nothing But Thieves To Launch #IAMWHOLE With Intimate Breakfast Show At The BT Tower

Photo Credit: YMCA

Tuesday 10th October marks World Mental Health Day, and mental health awareness campaign #IAMWHOLE have announced Nothing But Thieves as their ambassadors this year.

To launch this year’s campaign the band will be playing an intimate acoustic show at the top of London’s 360° landmark, the BT Tower, on the 10th October. Not only this, but the band will be releasing an orchestral version of their album title-track Broken Machine. 

“Mental Health affects us all just as physical health,” says Nothing But Thieves frontman Conor Mason. “Just because we can’t see what’s in someone’s head doesn’t mean it’s not happening. This is something that’s been a big part of my life and has affected me and many around me. We need to change the way we talk about people experiencing mental health difficulties. It is very very real.”

To celebrate the launch of #IAMWHOLE, fans have been given the chance to win entry to the one-of-a-kind acoustic performance via ticket ballot. Winners will be chosen at random and will be able to win entry for themselves and a friend. Entrants will have until 4th October, 12pm to enter the ballot HERE.

#IAMWHOLE is the brainchild of the NHS and YMCA as a direct response to mental health difficulties experienced by young people throughout the UK. This year #IAMWHOLE is focused on the effects and frequency of harmful language, and what we can all do to combat this.

High-profile names including Ed Sheeran, James Corden, Liam Gallagher, Dermot O’Leary and Rizzle Kicks’ Jordan Stephens have already lent their support to the campaign.

Denise Hatton, Chief Executive for YMCA England & Wales adds:

“Our campaign speaks directly to young people – we want them to know that they are not alone and that they shouldn’t be ashamed to speak about and seek help for mental health difficulties. We’re thrilled to have Nothing But Thieves on board this year, their young fan base is exactly the type of audience we want to reach with our message. Through their support we can show young people that there really is no shame in talking about mental health difficulties. We hope more young people will be encouraged to open up and seek help if they see and hear about the very personal mental health experiences of Nothing But Thieves.”

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