LIFESTYLE NEWS: Hard Rock International Announces Flagship London Cafe At Piccadilly Circus

Hard Rock International have announced its plans to open a new flagship cafe in Piccadilly Circus, London.

The brand’s newest cafe marks the first Hard Rock location to showcase their modern vision, which will include a new design style, the world’s largest Rock Shop, contemporary memorabilia, and a new menu.

The more than 1,800-square-metre, multi-level state-of-the-art cafe will feature Hard Rock’s one-of-a-kind blend of music, entertainment, iconic merchandise and authentic American food and drink. The London building will showcase an open kitchen concept and Hard Rock’s new design style, which draws on inspiration from the city, including Victorian glazed tiling and the fabrics and colours of the London Underground. A stage for live music performances will be in the main dining room. While the new cafe will feature memorabilia from classic UK artists such as Freddie Mercury, David Bowie and George Michael, the Piccadilly Circus location will focus on memorabilia from contemporary artists such as Charli XCX, Ellie Goulding, Ed Sheeran and Amy Winehouse.

Further details about the new cafe will be revealed soon, for now head over to the Hard Rock website for more information.