Bedford indie trio The Scruff have released a video for their single Vultures, exploring the contrast between real-world and online personalities in modern day society. Vultures is the band’s first new music in 2020 as they gear up for their debut album, so we caught up with Adam James Urwin to find out about the themes, writing process and more.
Can you give us your quick elevator pitch on this track? Why does this one standout for you as a band?
For us it’s more about the timing than anything else. It feels like an eternity since our last release and we wanted to come back with an upbeat, lively belter to get people jumping!
How did you tackle the writing process for the song? Was there anything unique about this track compared to your usual/previous approach?
This started out as a demo a while back but was a song we didn’t ever really feel was finished. We came back to it on a whim and it turns out that having parked it for a while was the best thing we could have done as it all just fell together at the second attempt. That’s not our usual writing style but it certainly worked for this one.
Can you tell us how the song’s theme came about?
We were seeing more and more negativity online, not particularly with our own social media platforms, but certainly friends of ours with public profiles or other artists have had to deal with trolls spamming their comments section. It just seems crazy how people can behave so differently online when they wouldn’t air those views in the ‘real world’ and that’s what certainly inspired the lyrical content.
Tell us about the video, do the themes of the single transfer to the video?
Yes, the video is intended to just amplify that ideology of people behaving the same way in the real world as they do online. One of the main characters is an angry aggressor who arrives at a live show through the portal of a virtual reality headset and proceeds to heckle the band and launch projectiles during the performance. Of course, in a real-world scenario you’d expect to be thrown out for behaving like that but in the unfiltered online world, such punishments are rarely ever handed out and we wanted to put the focus on that with this video.
Do you have any behind the scenes stories from the video shoot?
No stories as such, but we did put together this behind the scenes video to highlight what went down which you can check out HERE!
Anything else you’d like to add for our readers?
Keep an eye out for our next instalment of new music dropping soon, and whilst we’re unable to get back out on the live circuit we urge you all to do your bit to try and support your local venues so unsigned bands like ourselves have places to play once things get back to ‘normal’, whatever that may be. Stay safe! x
