Sundara Karma are back with a video for their brand new single Kill Me, out now via Chess Club Records.
“Now we’ve just signed to an Independent label. I’ve chosen our whole team and I’m in conversations with everyone and have so much more control. Before everything felt more out of reach,” explains the band’s Oscar Pollock.
“For the first time in my career I can say hand on my heart I’m feeling really confident in where we are both sonically and visually. I’m really excited about all of the new music I’ve been writing – especially this song Kill Me.
“Right now, I feel like I’m able to be the most personal I’ve ever been in my songwriting and Kill Me is definitely a reflection of this. Lyrically it draws upon actual events that happened to me throughout the last year and it was cathartic to be able to condense all of that into a track.
“To me the song is humorous and melodramatic, it’s about being in a situation where you’re just so exasperated, but also finding levity in the dramatic nature of your feelings. Working with Clarence was genuinely a dream come true. I think he’s one of the best producers around right now and his solo stuff slaps HARD. Because of lockdown we had to produce the song remotely, sending bounces and stems back and forth to each other. Whenever Clarence sent a mix back I was always blown away by the level of detail and depth, seriously if you had a look at the amount of stems/tracks that went into this song you’d be like wowwww that’s crazy.”
The music video was directed in collaboration with PC Music‘s Hannah Diamond.
“When you’re a musician you have to visually communicate who you are, when you’re young and working that out you naturally get stuff wrong and it feels completely soul destroying,” Pollock adds. “I wasn’t prepared. Now, since I have full control, it is a priority that we get this right. Working with Hannah has given me the support I’ve always needed. I trust her completely. It’s taken me till now to find a collaborator that is willing to push me and inspire me but also challenge me. Hannah and I are a powerful combo and finding such collaborations are rare.”
Like what you hear? You can stream or purchase Kill Me HERE.
