Photo Credit: Bobby Bates
’68 have released a hand drawn music video for their single Bad Bite, taken from their forthcoming album Give One Take One.
“The ‘subliminal’ messages are actually what became kind of like a journal for me. A bit of a ‘dear diary’ during the 2020 year of lemons,” explains vocalist/guitarist Josh Scogin. “My computer is old and slow so I had to work on this video in small little, three second chunks each so, there was one moment that I assumed it would never actually be released to the public, but I had to finish it because I made a promise to myself a few years back that if I start something, I have to finish it. So anyway, I just started writing whatever I felt at the time (I think at one point I have some Star Wars references because I was making my way through each of those movies), and I also started writing the date on it somewhere each time I worked on it. Once I was basically done with the animation, I put it all together for the first time and bounced it down (it took an entire 24 hours to render it down) and I was so stoked. I knew I wanted it raw, and I wanted my “mistakes” to shine through (to rebuttal how perfect, pristine, and fake everything seems to be these days.). I wanted it to be HUMAN but before I actually placed it all together, I just thought it wasn’t going to actually work. Once I was able to see it all it blew me away. I love it.”
Give One Take One is due for release on 26th March 2021 via Cooking Vinyl, available to pre-order HERE.
