Photo Credit: Laura Lewis
Indie-punk outfit The Subways have released an 8-bit animated video for their new single Love Waiting On You, taken from their forthcoming album Uncertain Joys.
The video was directed by animator Neil Whitman, with vocalist Billy Lunn saying of it, “When Neil initially presented us with the concept of the video as an 8-bit platform-style video game, our drummer Camille cleverly proposed that, given how the song is so obviously about yearning, why not instead have the rescuer and rescued gender roles reversed to change things up. I saw myself as the Princess Peach character, with the love of my life (about whom the song is written) being my rescuer, fighting through the various obstacles and antagonists along the way. The sense of isolation, helplessness, and vulnerability within the song now made all the more sense to me.”
Lunn continues, “Whilst it’s not always correct to assume that one person should come to the rescue of another in a relationship, my belief in the hopelessly romantic/pathetic notion that lifelong soul mates do in fact exist is woven into the very fabric of my being. And so, when at the end of the video my rescuer realises that it is only the will to love that is required to come to my aid, as opposed to having to fight through strife, battles, and failures, I knew that Neil understood the depth of my belief in this notion.”
Speaking of his involvement, Whitman adds, “Our protagonist is trapped in his virtual cell waiting for the female heroine (the princess) to come to his rescue. I had great fun designing the band members as 8-bit characters as well as designing the princess and various levels for our heroes to venture through. Setting the game in mediaeval times helped me to subvert the usual tired traditions of the prince rescuing the princess and play around with audience expectations.”
Check out the fun video below!
Like what you hear? You can stream the single and also B-side Sign of Scorpio from HERE.
The Subways new album Uncertain Joys is set for release on 13th January 2023 via Alcopop! Records and is available to pre-order now.
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