MUSIC NEWS: The Menstrual Cramps Sign To Alcopop! Records & Share ‘Body Politics’ Music Video
Photo credit – Dory Valentine @fishouttawatermedia
The Menstrual Cramps have announced their signing to Alcopop! Records.
Alongside the signing, they have shared the video for their new single Body Politics.
Speaking about the single, based on Judith Butler’s book Gender Trouble, vocalist Emilia Elfrida says the track is about “how gender constructs are forced upon us all, how capitalism reinforces gender stereotypes to benefit the patriarchal structure that thrives under it, and the need for true gender liberation in society. It’s also more personally about my own journey and relationship with my gender being very fluid.”
The video for the track sees them teaming up with other queer people in their local scene; executive assistant, Cheri Clouds (she/they), videographer and editor, Dory Valentine (they/them), and stylist, Laurie Cousins (he/him).
Discussing the video, Elfrida adds,“ I wanted the video to be a kind of letter to my younger self, who didn’t have the vocabulary to express everything they felt in their messy teenage brain at the time, and had minimal queer people in the media to look up to. The music video is a loop, so the end of the music video is also the start of the music video my younger self watches when turning on the TV in the bedroom. Metaphorically, it’s letting myself become who I wanted to be, or finally being happy with who I am—being inspired by myself to relive my younger years with that expressive freedom.”
Like what you hear? Body Politics is available to stream/download now.
See The Menstrual Cramps live at the following dates:
November 2023
Wed 22nd – BRISTOL – Exchange
Thu 23rd – HACKNEY – Oslo (Rock Against Violence)
March 2024
Sat 9th – LONDON – Birds Nest
Sun 10th – BRIGHTON – Prince Albert
Fri 29th – Sun 31st – MANCHESTER – Punk Festival
April 2024
Sat 13th – BRISTOL – Ill Repute (Other Town Festival)
July 2024
Wed 10th – Sat 13th – UPCOTE FARM – 2000trees Festival
Tickets on sale HERE.
