GLOO have released a video for their new single Work So Hard, the first taste of their forthcoming album which is due for release in 2021 via Hassle Records.
“This (Work So Hard) was the first song we wrote for the album and the catalyst for the more upbeat and cheeky side of GLOO that’s come out on this album,” the band explains of the single. “As soon as we finished the layout of the song, we knew this would act as the benchmark we would set ourselves for all of the new tracks from there. We always kind of know when a song of ours is good because it makes us laugh; when the bass comes in there’s always a part of me that finds it really amusing!!! In regards to the meaning behind this new track, I really wanted a song that everyone could relate to, about trying your absolute best at something and getting no rewards for it. I think everyone can understand how that feels, and for me it’s one of the main reasons I’m in a band, so the sentiment behind this one means a lot to me.”
“The video doesn’t point at anyone in particular but more at the general idea that being yourself these days just ain’t enough,” the band add. “You gotta be weirder , wackier, cooler. The “super trendy ” stylist is our old bass player so was nice to go full circle with the people involved. Having been in and around the music industry for the past 10-15 years, it wasn’t hard drawing inspiration for a pompous, too cool for school character. The video was shot entirely by ourselves and our drummer Mark’s girlfriend, edited by us and filmed at FactoryLive in Worthing – where hopefully if humans are allowed to sit at tables with each other again sometime soon, then we’ll be setting up a show there for next year.”
Like what you hear? You can stream or purchase Work So Hard HERE.
See GLOO live at 2000trees Festival in 2021.
