Photo Credit: Dove Shore
Daughtry have released a video for their latest single Artificial, out now via Big Machine Records.
“Artificial is about the potential nightmare that AI could become and the idea that everything and everyone could eventually be replaced, essentially to perfection, and rendered obsolete,” Daughtry explains. “However, the heart and soul of humanity and the ability to feel love, sadness, and compassion can never be replaced. While there are plenty of applications where AI can improve our lives and assist in many areas of creativity, I feel it’s imperative that we find a way to protect our musicians, actors, writers, and all creative outlets from being destroyed.
“I am so incredibly proud of this video. Everyone worked so hard to see this vision come to life, and it is easily my favourite thing I’ve done in my career.”
Like what you hear? You can stream or purchase Artificial HERE.
Daughtry is currently on their acoustic Bare Bones Tour with support from Ayron Jones – head to Daughtry‘s website HERE for full dates and tickets.
